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Alltel Wireless said it added Spanish-language television channels ES Musica and Univision Movil to its lineup for video-enabled handsets.
ES Musica, owned by GoTV, is similar to U.S.-based MTV and includes event coverage, music and news. Univision Movil 's content includes entertainment, news and sports.
"As the mobile phone continues to evolve into a portable entertainment device, Alltel Wireless is constantly seeking ways to engage customers through their phones," said Alltel’s Kristi Crum, director of multimedia content, in a statement this week.
Hispanic use of digital technology is increasing at a faster pace than the general market, Univision vice president Christopher Brunner said. Source: WirelessWeek |
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